Home LA Times Goes Ape With Media Industry Predictions

LA Times Goes Ape With Media Industry Predictions

Looking at the media year ahead,
the LA Times
christens Google the new 800-pound gorilla – and also the Big Bad Wolf –
of the media business. It’s an extraordinary article that predicts mega-billion dollar
wheeling and dealing in the media industry in 2006. Here are some highlights relating to
Web companies:

Google PC, Cubes

LA Times suggests that Google PCs, running a Google OS, will be sold in WalMart stores
for “perhaps as little as a couple of hundred dollars”. This rumor has been going on for
at least the past year, so 2006 may well be when it comes true. A more fun prediction is
“Google Cubes”, which will be a “small hardware box” for transferring music, video and
other digital files between a computer and TV set.

Microsoft goes on an acquisition frenzy?

LA Times has fun with several outlandish acquisition theories for Microsoft. First
they say that Microsoft may offer to buy Yahoo for $80-90 billion. I think this is
extremely unlikely, but the LA Times assures us there’s a more realistic option:
Microsoft “could buy Barry Diller’s IAC/InterActiveCorp at a fraction of the price.” I
guess… but wait, there’s more. Later in the article there’s a suggestion that Microsoft
may pursue “a jewel like Time Warner”. Hmmm, well there wasn’t much sparkle in that jewel
for AOL. 

Frankly I have a hard time believing Microsoft will spend billions of dollars on media
companies, when history suggests they acquire less high profile companies and build on
top of them. I expect them to do the same in the media sector. So I’m not sure where all
this mega-acquisition speculation comes from – other than the fact that Microsoft has $40
billion in cash lying around.

Steve Jobs takes over Disney, the World

No mention of Apple products, just the usual celebrity fawning over Steve Jobs – who
will apparently “demand a seat on the Disney board”. Yawn.

Yahoo loses Braun, gains Viacom

As idle speculation goes, this is actually fairly logical:

“Former ABC executive Lloyd Braun, who was hired by Yahoo more than a year ago to
oversee the Internet leader’s foray into original programming on the Web, will exit after
clashing repeatedly with Silicon Valley’s laid-back culture.”

A more exciting story though is this: Braun triumphantly marries Yahoo’s technology
and media strategies together and Yahoo takes its destined place as the 5th network. That’s my
prediction – but if it doesn’t come true I can always sell the movie rights 馃槈

LA Times also predicts Yahoo will buy Viacom, which owns MTV and a raft of top
entertainment brands. Now that would be a great buy!

Rupert’s short attention span

Finally a rather unfair jab at Rupert Murdoch by the LA Times. They suggest Murdoch will “continue to be
at the forefront of the major media giants’ push into new media”, however “his short
attention span will begin to get the better of him”. Hey, just because he’s Australian…
馃檪

Overall a hugely entertaining article by LA Times and I’m sure at least some of it
will come true!

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