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Amazon Does Tagging

Alan Taylor and Anil Dash report that Amazon is rolling out tags in a big way. In a discussion board message, Amazonian Blake Scholl announced that 50% of Amazon customers will see the tagging features at this time.

You will be able to apply tags to any item on the Amazon website and your tags will be collected under your profile. I like Alan’s term for that – a taglist, like a wishlist. I can envisage Amazon adding RSS feeds later, so you can subscribe to tags and your friends’ tags. For now Amazon has the whole “customers who used this tag also used…” thing going on, as a tie-in with their existing personalization features.

Here’s an example page for the tag “money” – if you can’t see the tags yet then Alan has some screenshots. Mike Arrington also has a screenshot and more details.

As Anil pointed out, these new tagging features point to the influence of The Robot Co-op‘s 43Things.com. Robot Co-op is made up of ex-Amazon folks and Amazon has a stake in the company.

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