24 Hour Laundry, the secretive start-up of Marc Andresson, has just released their new product - Ning. It's a free online service for "building and using social applications". Basically it's a Web 2.0 development tool aimed at non-developers. Developers too will benefit from it, because it sounds like a Ruby on Rails for mash-ups - i.e. an easy-to-use development framework.
So what does Ning do? Users can take parts from various web apps and build something unique and personalized. The Ning FAQ explains: "Our goal with Ning is to see what happens when you open things up and make it easy to create, share, and discover new social apps."
"It means anyone can now get their ideas out there and build a project (some people would call it a mash-up) in a few clicks, with no developer experience. And if you are a developer, you can pop under the hood and change it to your liking, no questions asked."
It sounds absolutely amazing, so I can't wait to have a play. The Ning team is excited on their blog. This is just the start of the big announcements this week, btw...